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The Alkemist September 2006
Greetings!
"Discovery is seeing what everybody else has seen and thinking what nobody else has thought." - Albert Szent-Gyorgyi
The team at Alkemi is delighted to announce our new website at www.alkemi.com.au . Our new website is designed to be highly informative and a tool to help you push the boundaries of your current Internet Marketing practices.
There's an adage: "The intelligent man learns from his own experience; the wise man learns from the experience of others." In an industry that is evolving so quickly, yet still has so far to go, education and experience are valuable commodities. Take a look at our website as it too evolves to share with you everything from top level Internet Marketing strategies through to the grass roots implementation plans.
Enjoy your day and here’s hoping you gain value (and a little entertainment) from us sharing our experiences as Internet Marketers in Australia.
Nathan Stewart
Managing Director, Alkemi International
The Emerging Experience Economy
 Traditional media-based marketing models have shattered like Humpty Dumpty; a new experience economy is emerging. Burgeoning media have fragmented the universe of customers and made possible on-demand, lightning-quick word of mouth. Customers are demanding relevant, targeted and contextually-driven communication. Their overall experience of a product or service "throughout the customer life cycle" is the primary arbiter of a successful relationship.
Alkemi enjoys a strong partership with New York based company Future Now Ltd who recently released a Marketing book that is a must read called "Waiting for your Cat to Bark" We have a few opies in our office so if you want us to post you a free copy shoot us an email with your preferred mailing address and we'll get it out to you.
Read on for a review of the book and some Video Interviews...
Understanding the differences between Pay per Click and Organic Search Marketing
 When we talk about search engine traffic it is important to realise that it is not a homogenous unit. Search engine traffic comes in two very distinct flavours; organic and pay per click (PPC).
Knowing when to use the right strategy that satisfies your requirements and goals is critical.
Read on as Alkemi's Consultants compare the differences...
Persona Based Selling
 You've heard it said throughout your life: "Birds of a feather flock together." So what is the feather, what are the characteristics, of the birds who flock to your brand, your product, your company? Beyond the fact that they all chose to do business with you, what do these birds have in common? Answer that question and you'll discover the truth of your brand and earn yourself a copy Bible, a dialogue Bible and a comprehensive brand manual. Read On and hear Roy H Williams (commonly known for good reason as the Wizard of Ads) writes a brilliant Monday Morning Memo discussing Persona Based Selling.
Read on...
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Practical Strategies, Tips and Industry Secrets Newsletter. |
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 Alkemi's New York based business partners, Future Now, have just released their latest book on the subject of conversion. Find out more about this wonderful insight into personas and how they help conversion.
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Our Search Marketing Staff are all Google Qualified Individuals.
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