 |
|
|
| |
 |
|
| |
 A New York Times, Wall Street Journal & USA Today Bestseller
Download a few sample chapters (1.2 meg PDF) to preview.
Those multi-tasking, instant-messaging, e-mailing, cell phoning, emoticoning ;-), always on, Web-searching, blogging, TiVo-watching, review-writing, eBaying customers we need to reach today - are they for real? Even twenty years ago nobody could have foreseen the challenges today's marketers would face.
Back then, we might have scoffed; now we're scrambling just to get the job done. And as we scramble to find our footing, we are painfully aware that customers increasingly ignore marketing efforts.
The Emerging Experience Economy
Traditional media-based marketing models have shattered like Humpty Dumpty; a new experience economy is emerging. Burgeoning media have fragmented the universe of customers and made possible on-demand, lightning-quick word of mouth. Customers are demanding relevant, targeted and contextually-driven communication. Their overall experience of a product or service "throughout the customer life cycle" is the primary arbiter of a successful relationship.
Coordinating Marketing Solutions
In our present economy, experience is the brand. And the customer is in absolute control.
The boundaries between marketing, sales and customer service are blurring. To acquire new customers, to deepen relationships with existing customers, to reach decision-makers, to measure marketing results, to generate more leads, to improve lead quality, to reconcile selling channels, to increase product awareness, to close more business and to develop the brand - these disciplines must be integrated . We all intuitively understand this. But the equation has become so complex that we often lack a framework to describe how to accomplish it when one solution affects the others.
Pressing Questions
Marketers, sales people and owners/executives of businesses large or small long for a perspective that answers their most pressing questions:
- How do the various touch points within my business affect each other? What do I do to successfully bridge the gaps?
- What do I do to meet my customers' needs at each of these different touch points?
- What questions do my customers have that I need to answer meaningfully?
- How do my customers frame their questions?
- What are the different angles from which my customers approach my solution?
- How do I shape my message to reflect those angles?
- What are the different motivations and emotional needs among my audience that I need to satisfy?
- What do I do next
Persuasion Architecture is a Proven Solution
The good news is that while emerging media have undermined the effectiveness of traditional mass-marketing models, they also have created unprecedented opportunity to redefine and profit from how we communicate with customers. Waiting for Your Cat to Bark? provides a proven context for rethinking and retooling your customers in our rewired world.
Persuasion Architecture establishes an evolutionary new context for marketers, sales people, business executives to apply a unique methodology - that provides a necessary framework for preparing businesses to manage and respond to the demands customers place on them. Waiting for Your Cat to Bark? explains:
How and why marketing has permanently changed
Why customers respond differently than they used to
How you can anticipate what customers require
How Persuasion Architecture bridges the marketer/customer gap
How you can start implementing Persuasion Architecture techniques in your business
Persuasion Architecture is proven. It's enormously practical. If you start applying these principles to your business, even in incremental stages, we guarantee you will see better results not just by percentages but by multiples!
Order Your Waiting For Your Cat To Bark? Today
We have provided a direct link to Buy Waiting for your Cat to Bark
Download a few sample chapters (1.2 meg PDF) to preview.
|
|
|
| |
|
|
|
|
|
|
|
| |
 |
|
| |
Practical Strategies, Tips and Industry Secrets Newsletter. |
|
|
|
|
|
| |
 |
|
| |
 Alkemi's New York based business partners, Future Now, have just released their latest book on the subject of conversion. Find out more about this wonderful insight into personas and how they help conversion.
|
|
|
|
|
| |
Our Search Marketing Staff are all Google Qualified Individuals.
|
|
|
|
