Conversion Rate Marketing
Conversion rate marketing is the single most valuable thing you can do to improve the return from your online business.
Did you know that across Australia and New Zealand the 'average' website loses 98% of its visitors without being able to engage them and encourage them to take a desired course of action - whether that be making a purchase or booking, signing up for a programme, downloading information, entering a competition or something else?
Should you be satisfied with an effective 98% 'failure' rate? We don’t need to answer that for you.
What can you do about it? We will answer this though… Focus on your conversion rate marketing! Alkemi are experts at conversion rate marketing (turning your visitors into valuable customers), with an impressive track record. Let us boost your online business, starting with our conversion assessment system.
Why is conversion rate marketing so effective?
The table below shows how relatively modest-looking improvements in conversion rates can translate into massive improvements in your bottom line. These gains are made without spending additional money on generating more traffic. Rather, your efforts focus on improving the interaction you have with visitors who are already coming to your site.
|
|
Clicks Delivered |
Conversion Rate |
Number of Sales |
Average Sale Value |
Total Campaign Revenue |
|
Scenario 1 |
50,000 |
1.5% |
750 |
$150 |
$112,500 |
|
Scenario 2 |
50,000 |
2.0% |
1,000 |
$150 |
$150,000 |
|
Scenario 3 |
50,000 |
2.5% |
1,250 |
$150 |
$187,500 |
|
Scenario 4 |
50,000 |
3.0% |
1,500 |
$150 |
$225,000 |
Conversion rate marketing is about being customer centric
Once your website becomes customer centric, you will see impressive results. A customer centric website:
- offers relevant information that matches customers’ search queries
- answers the customers’ queries and provides for their needs
- talks to customers in their language
- is easy to understand and use
- offers clear benefits to the customer
…As well as doing about 1000 other things that make the entire experience a positive one for each customer.
For you, the site owner, conversion rate marketing has clear benefits:
- you have complete control
- the results can be accurately measured, providing data that allows for continuing improvements
- it benefits all your marketing efforts
Let the experts boost your conversion rate
Conversion rate marketing is no simple task. There are hundreds of factors that all have a role to play, and getting it right takes skill and experience. However, the results can be significant, and an investment in conversion rate marketing can be one of your most valuable marketing activities.
Contact us today and let Alkemi’s expert team of conversion rate marketing specialists transform your results. Find out more about our conversion rate enhancement services.
Begin on the path to your online success...
Every business is unique. Contact Alkemi today to have one of their online specialists speak to you about your current situation, what opportunities are available to you and what kind of strategies will get you where you need to be.
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