
You have goals for your prospects – you want them to make purchases, subscribe, register, make referrals, enter contests, generate leads, and so forth. Your prospects have goals, too. They come to you in the hope they will find something to add value to their lives and/or businesses.
They look to you to fill their needs and delight them in the process. Persuading your visitors to act in a particular way is what your website is all about. A website that is inefficient at persuading visitors to take the action you want them to take is like a leaky bucket – traffic fills the bucket like water and then leaks out the holes.
Most websites suffer this fate. In fact, the average website persuades just 2% of its traffic to take action; 65% of its traffic leaks out the holes without seeing more than two pages. It doesn't have to be this way - Alkemi can help.
The Conversion Assessment System is a 1,100-point audit of your website’s sales process. Alkemi provides you with a detailed diagnosis of how successfully your website engages your customers and supports them in their buying process.
At the end of your audit you will find an action list – empowering you to make the changes you need to make to your site to achieve above average conversion rates and a better bottom line.
We don’t do things by halve – in your conversion audit you will find detailed insights in to the way your website operates and how to improve its performance in the following areas:
| Planning | Structure | Momentum | Communication | Value |
| WIIFM Search Engine Marketing Unique Value Proposition Buying Process Categorisation |
Usability Look & Feel Searchability Load Time Presentation Layout & Visual Clarity Purchasing Tools Error Prevention Browser Compatibility Graphics / Multimedia /Plug-Ins Eye-tracking |
Prospect Search Engine, Visibility Rapport Load time, Trust & Credibility Qualify A.I.D.A.S, Navigation, Shopping Process,Use of Links, Search results Present Product Image Quality,Copywriting, Up-Sell / Cross-Sell Close Security, Calls to Action, Point of Action |
Content Readability Active Voice Follow-Up Program Instils Trust Privacy Use of Colour Relationship-Building Terminology Customer Focus Language Benefits / Features |
Customer Service Fulfilment Order Tracking Customer Experience Delight Factor |
Every business is unique. Contact Alkemi today to have one of their online specialists speak to you about your current situation, what opportunities are available to you and what kind of strategies will get you where you need to be.