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Our Conversion Assessment SystemTM (as licensed from Future Now Ltd) evaluates the ability of your website to persuade your prospects to take action. Our analysis of 40 categories of qualitative metrics, comprising over 1,100 individual evaluation
points gives you an incredibly detailed picture of the relative strengths and weaknesses of your online efforts.
You get a comprehensive report that includes not only the data we collect, but also a full interpretation, a prioritised checklist and a set of recommendations.
We have already discussed the reasons for enhancing your conversion rate, the conversion assessment system is but one of the ways we can help you. In many respects this is entry level conversion, if you wish to discuss more advanced ways to improve your conversion rate please contact us.
Whether your site is directly selling something or not you have things you want your
visitors to do – to buy, to examine, to register, to subscribe, to read information and to give
you information. However, for this to happen you have to give them what they want from
you first.
Creating a website is a complex process and the numerous technical and creative issues
involved mean it is easy to start giving customers what is convenient or what you think is
right rather than what they want.
CAS gives you an opportunity to correct this and when it does the results can be
astonishing.
A CAS takes about 5 weeks to complete. You will end up with an extremely detailed
written report divided into 3 sections.
- The executive summary
- The Real World Sales Analysis
- Recommendations
Each CAS covers off on the following areas:
Planning
- WIIFM
- Search Engine Marketing
- Unique Value Proposition
- Buying Process
- Categorization
Structure
- Usability
- Look & Feel
- Searchability
- Load Time
- Presentation
- Layout & Visual Clarity
- Purchasing
- Tools
- Error Prevention
- Browser Compatibility
- Graphics / Multimedia / Plug-Ins
- Eye-tracking
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Momentum
- Prospect
- Rapport
- Load time
- Trust & Credibility
- Qualify
- A.I.D.A.S
- Navigation
- Shopping Process
- Use of Links
- Search results
- Present
- Product Image Quality
- Copywriting
- Up-Sell / Cross-Sell
- Close
- Security
- Calls to Action
- Point of Action
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Communication
- Content
- Readability
- Active Voice
- Follow-Up Program
- Instills Trust
- Privacy
- Use of Color
- Relationship-Building
- Terminology
- Customer Focus Language
- Benefits / Features
Value
- Customer Service
- Fulfillment
- Order Tracking
- Customer Experience
- Delight Factor
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Financial Investment for a Conversion Assessment
The investment is determined by the complexity of the website. For the most part websites
with more products are more complex therefore our pricing is based on the number of
products a website is selling.
- 1-5 products – AUD $4,450* plus GST
- 6-25 products – AUD $6,600* plus GST
- 25 or more products – AUD $7,700* plus GST
*Please note that pricing may vary depending on the complexity of your web site and its
sales process.
Please contact us to arrange for a Conversion Assessment to be carried out on your site or to talk about other conversion enhancement opportunities for your business. |
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Practical Strategies, Tips and Industry Secrets Newsletter. |
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 Alkemi's New York based business partners, Future Now, have just released their latest book on the subject of conversion. Find out more about this wonderful insight into personas and how they help conversion.
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Our Search Marketing Staff are all Google Qualified Individuals.
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