Cost per Click Campaign Management

Cost per Click (CPC) marketing is a simple and effective tool for directly targeting your prospective customers. CPC ads are the advertisements (or sponsored links) that appear in addition to search engine results on engines such as Google, Yahoo and MSN. As more and more people turn to search engines to find products and services, CPC offers huge potential for you to make a direct connection with prospects that are already looking to buy.

What’s so appealing about Cost Per Click as part of your Internet marketing strategy? CPC’s main benefits include:

Geographic targeting: With CPC you can target customers geographically with ease – by country of origin, state and even specific cities.

No click = no cost: With CPC you will only pay for the advertising once the customer 'clicks' on your ad and begins to interact with your website. Unlike other forms of advertising where you wear the risk of prospective customers seeing the advertisement and not responding, with CPC your only risk is that your website doesn't persuade the prospect to take action once they arrive at your site.

Tracking and accountability: Every element of your CPC campaign can be tracked and made accountable. We can track the keyword the customer used (and therefore make assumptions about their intent), the landing page they arrived at when they entered your website, what they responded to on your site, the path they took through the site, and ultimately if they responded to your call to action.

Flexible timing: The beauty of CPC is that your campaign can be turned on or off like a switch. So whether you want to boost traffic for a year, or focus on a week or two, CPC can work just when you need it to. 

Scaleable to your budget: CPC is a flexible and scalable tool that grows with your budget, and eliminates wastage.

CPC ADVERTISING IS SIMPLE. ANYONE CAN DO IT.

BUT ONLY A FEW CAN DO IT PROFITABLY…

Yes, CPC is a simple concept. However many people would be surprised to learn how complex it can get. CPC can achieve significant bottom line results, but only if you have the right expertise on your campaign. Successful CPC is about much more than just getting a ‘click’ – you want to convert those clicks into valuable customers.

Alkemi will show you how to get the right clicks, convert them into customers, and cut your costs. Yes, we can make it that simple! Contact us to find out how...

WHY WORK WITH ALKEMI?

Results. Alkemi understands that your advertising investment must yield solid results. Our advanced search marketing methodology identifies what your target audience finds most compelling, and uses these insights to deliver real results. We focus not just on getting the initial ‘click’, but on creating more conversions.

• Strategy. We understand search behaviour and how to analyse it. We create and implement truly effective campaigns, with continuous improvements.
• Service. We are proud to say our clients love working with us. We immerse ourselves in your business, develop real-world success metrics, and optimise and report performance against established benchmarks.
• Technology. Alkemi employs the most progressive and robust technologies to manage, optimise and track campaigns.
• Expertise. Our search marketing consultants are all Google Adwords Qualified Individuals. This means our consultants have passed the Google Advertising Professionals Exam and have met other Google requirements.

Contact Alkemi to get our team’s expertise onto your CPC campaign...

ALKEMI’S COST PER CLICK CAMPAIGN MANAGEMENT

Your Alkemi CPC campaign will be tailored to your specific business goals and online requirements. Our comprehensive campaign services cover these areas:

• Intense keyword research
• Keyword cluster analysis and grouping
• Landing page optimisation and click path optimisation
• 24/7 bid and performance management
• ROI tracking
• Dynamic keyword insertion
• Copywriting and ad copy testing
• Visible URL (in ad) testing
• Day parting
• Geo-targeting
• Local search campaigns
• Contextual campaigns versus search
• Paid inclusion
• Landing page creation
• Landing page consultation
• A/B landing page tests
• Multivariate landing page tests
• Click fraud tracking