With over one billion monthly users, there is no doubt about the power of Facebook in the marketing industry. It offers the potential to reach a large number of consumers in a relatively small period of time.
Just a few short years ago, the majority of Facebook marketing strategies revolved around creating a sound Facebook page and attracting as many fans as possible. While a strong fan base is still important, social media marketing now involves so much more. Today, Facebook marketing must include customer engagement if a company hopes to stay competitive.
Why Facebook Engagement Is Important
With access to short-cut methods to grow your Facebook fan base, acquiring fans has been overshadowed by consistent Facebook engagement between brands and their audience. You may wonder why Facebook engagement is so important but it all comes down to numbers. Having a huge fan base will help to get your posts seen by those who already shop at your store, but Facebook engagement has the potential to pull in lots of new consumers, as well.
Studies show that the average Facebook user spends 40 percent of their online time looking at their news feeds. This news feed is coming from what their Facebook friends choose to post, like, share, and comment on at the time. As each of your Facebook fans engages on your company’s page, these posts, comments, and likes are shared with all their Facebook friends. This will, in turn, expand your reach and greatly improve your marketing capabilities.
5 Ways to Improve Your Engagement on Facebook
Understanding the value of Facebook engagements is the first step to creating the right social media marketing strategy. However, improving your overall Facebook engagement may not be as easy as you think. It requires special planning and out-of-the-box techniques.
Below is a look five great Facebook engagement ideas that can help improve your overall engagement encounters:
1. Use The Right Content
The content you post on your company’s Facebook page is the most important aspect of maximizing your Facebook engagement. Remember that your fans are turning to Facebook during their leisure time. They do not want to shift through a lot of reading or complicated information. Therefore, your online post must be short and right to the point. You also want to keep the post relevant, and avoid any type of controversial issues, such as politics. Most importantly do not make your post too salesy. Remember that it is not all about you and the company. You are trying to engage with your customers not push your products on them.
2. Timing Is Everything
Determining when to post new comments or pictures on your company’s Facebook page is another important aspect of social media marketing. On the one hand, you want to make sure you are adding post at a time when most of your costumers are online. This is often in the evening right after normal work hours. On the other hand, this is when your competitors will also be posting their comments, so you will have added competition. The trick is to find the perfect time when your fans are online and they are willing to engage with you. This may take some trial and error, but after several posts you should be able to determine what times work best for your business.
3. Create Engagement Opportunities
Facebook engagement with your customers does not just happen by itself, you have to encourage it along the way. This means posting comments or pictures that will get noticed and encourage your fans to engage with you. Some great Facebook engagement ideas include asking your fans a simple questions about one of your products or posting an intriguing sentence leaving one world out and asking your fans to fill in the blank. Another great idea is to have a poll where your fans hits “like” to vote one way and click “share” to vote another way. These are fun ideas that may encourage your customers to play along. Remember, every time a customer responds to your post, it shows up on their, and their friend’s, news feed.
4. Pictures Work
You have heard it said that a picture is worth a thousand words, but pictures also are great way to initiate engagement with your customers. Whether it is a picture of your products, your company, special event, or anything else, you are bound to get your customers talking. Pictures with famous quotes are also very popular on Facebook and could get a lot of shares. You can even have a little fun with your Facebook pictures, by posting a picture, and asking your fans to provide the caption. You will be amazed by how many people will respond to a fun game like this.
5. Always Use a Call to Action
Do not automatically assume your fans will know how you want them to respond to a post. If you want them to leave a comment, share your picture, or like your post, you have to tell them so. Always add a call to action to your post that encourages Facebook engagement with your fans. Posts added to your company’s Facebook page that do not include a call to action will likely be overlooked. Remember not to make your call to action very complicated, but rather just leave basic instructions. For example, ‘share if you like this picture,” “add a comment about your experience,” or “click like if you tried a certain product.”
With more than one million Facebook links being shared every 20 minutes, it is vital that companies make the most of their Facebook posts to get their links shared. The five great Facebook engagement ideas listed above will help to revitalize your Facebook page in order to increase your Facebook engagement and expand your reach. This strong engagement can help to build loyalty among your current customers and attract new customers, as well.