Google Webmaster Tools is a Google application that helps website owners understand how they can make their website as ‘Google-friendly’ as possible. Google Webmaster Tools provides several different tools that deal with specific aspects of your website and how it interacts with Google’s search engine functions.

  Whilst Google Webmaster Tools is a free application, it can be a powerful tool – in the right hands. If you can use Google Webmaster Tools to its full potential, you can achieve great improvements in how your website performs on Google searches. Essentially this means getting more visitors to the right parts of your website.

  To get the most out of Google Webmaster Tools you really need to understand the intricacies of how it works and what it can really achieve. That’s why, if website performance is critical to your online business, it’s wise to incorporate Google Webmaster Tools as part of an overall search engine optimisation strategy, implemented by an experienced website specialist such as Alkemi.

What’s included in Google Webmaster Tools?

The components of Google Webmaster Tools include:

• Settings: Tell Google how you want it to treat your site. For example do you want a faster or slower Googlebot crawl rate?
• Diagnostics:  Discover potential problems with your site that may be affecting your positioning. Are you inadvertently doing something that’s causing Google to penalise you?
• Statistics:  Discover critical information about your site that is useful in determining and assessing your SEO strategy.
• Sitemaps: Submit sitemaps to Google to ensure Google knows about all the pages on your site.
• Tools:  A variety of miscellaneous tools to help manage your site, in addition to removing listings from Google.

Make Google Webmaster Tools work powerfully for your website

Using Google Webmaster Tools to its full potential is a skilled task. Let Alkemi apply our specialist knowledge and many years of experience to get the best results. Speak to us to learn how we can expertly apply Google Webmaster Tools to improve your return on investment in your website, as part of our extensive search engine optimisation service.