Internal Search Optimisation
When you’re an online retailer with thousands of available products often the easiest way for visitors to find the product they are after is via your site’s search. With so many visitors using this tool as their primary means of qualification, you need to be confident that you are responding to customer queries with appropriate results and functionality. Unfortunately many online retailers only offer the most basic of search functions and are missing out on a significant opportunities to drive conversion as a result.
Internal search optimisation is about ensuring your search works in a manner that is most helpful to its visitors. It is about ensuring your results are as relevant as possible and your products displayed in an appealing manner. It is about anticipating visitor error and compensating for that. It is about making sure this important functionality is as polished as the rest of your website.
Alkemi understands internal search. We work with clients of all sizes to make sure their internal search engines are designed and managed to best meet visitor needs and drive sales.
The Bottom Line
- Greater search usability
- Greater relevance of search results
- Appropriate integration of search in to your sales process
- Higher conversions
Make sure you aren’t letting your customers down with substandard search practices. Speak with Alkemi to discover how you can take advantage of your site search to help you get the sales you want.