Are you running targeted ads, sharing informative posts on your blog, have a well defined social media presence but still see minimal traffic and low sales? It could be because of wrong keywords.

As content is king, so are keywords.

One of the most important factors in Google search ranking, Keywords are, sadly, also the most overlooked part of content marketing strategies and includes just adding a bunch of relevant keywords into the copy and HTML tags to drive targeted traffic to websites. But having the right keywords on your website, blog and social media is important not just to drive traffic to your site but drive the right traffic.

An effective content marketing strategy is built on a strong Search Engine Optimisation (SEO) strategy which is dependant on relevant keywords. So, let’s take a step-by-step look at how to do keyword research:

Step 1: Selecting the right keywords

Proper keyword selection can generate the ROI your organization needs, with minimal cost. Every organization has a target audience. Just attracting visitors who may never purchase your product or only interested in your free trial offers is not going to help you. So, select keywords that are most relevant to your ideal customer base and incorporate them in your content. Anyone browsing for televisions, purses, or shoes may input just those keywords. However, when they add specifics such as pricing, colors, and sizes, they are serious buyers. They are looking for something in particular. This unique search they are performing leads them to your website and become your buyer.

Remember, you save time if you spend no time researching keywords, however,you’ll then need to clean up the mess created in the first place through backtracking every ad campaign. So, find out what your customers

Step 2: Using Long Tail Keywords in Your Content

During your research, you’ll discover not only popular keywords, but also the long tail keywords. Long tail keywords are longer keyword phrases that can draw in your target audience. It hones in on what your website offers and what the public is looking for. As they are key phrases, they do differ greatly from a keyword because they are specific and not searched as heavily.

Long tail keywords are vital to every business website. Yes, you have competition, but your products and services do vary. These long keywords will offer less competition because your competitors won’t have them on their sites as they won’t offer value. If you use Long Tail Keywords you’ll start receiving a higher rank on Google and other search engines. Download an extension on your browser such as the Long Tail Keyword Tool to lead more traffic to your site and increase your sales potential.

Step 3: Learning from Competitors

If you want to beat your competition, you must learn and understand them and learn the the demands of your market. When you do keyword research, you’ll find out what products your customers are interested in, what content they are viewing and sharing, and understand market trends. From this you can create a keyword strategy that includes words used by your competitors but more importantly use words that are your customers are searching for but your your competitors are not using. This is your opportunity to rank higher for certain keywords in your market.

Keyword Research Tools

You won’t find out much about your competitors by searching for the most used keywords with just Google AdWords. Yes, these are important to know to list in your campaigns, but they aren’t introducing valuable information about your particular competitor. There are, however, tools that you can use to learn your competitor’s habits. These tools give you valuable insight into your top competitor’s ranks online. These keyword research tools gather the right keywords which you can use for your campaigns, including the long tail keywords and related keywords:

  • One particular tool is SEMrush. It provides analytical reports showing you your competition’s best keywords, find new competitors in your market, and keep you abreast of domain rank changes.
  • KeywordSpy is also great at spying on domains. You’ll discover your competitor’s ad strategies and their budgets.

Now that you know the why keyword research is so important to your content marketing strategy, invest in a good keyword research tool, review the date and start implementing it on your website to see great results.