First appearances – How is your website being judged?

A landing page is the first page your visitors see when they arrive at your website. As such, each landing page has ONE CHANCE to make a good impression, engage with the visitor and draw them in to the rest of your site.

Ensuring your landing pages deliver relevant, useful and compelling content that matches a visitor’s search query is critical to the success of your overall site.

Landing page optimisation and marketing is the process of skilfully editing and tweaking important site entry points so that they best serve visitors when they arrive. The team at Alkemi are landing page optimisation and marketing experts with a range of landing page optimisation services to make your first impression stick.

Landing page optimisation and marketing – what’s involved

Landing page optimisation involves combining and balancing many variables within each page. Page content is the most important thing to consider, and this can include several different factors such as:

• headings and titles
• written content
• graphics and page layout
• keyword use and placement
• button and link labels and placement
…and many more

Landing page marketing aims to get your landing pages in prominent positions in search engine results. There is a range of tools available to help achieve this, for example search engine optimisation strategies, online advertising, strategic blogging and more.

Assessing your landing page optimisation and marketing success

With numerous variables interacting on any given landing page, it’s important to be able to analyse which factors are working best and which need further work.

Employing tools such as Google Analytics helps you assess the impact of changes and can provide rich data you can use to make important marketing decisions.

Multivariate testing allows you to test various page options on a live audience, and compare results. This helps you identify which combination of changes will drive the most sales or enquiries.

Finding a winning combination

When customers and profits are at stake, it’s critical that you use proven strategies and sophisticated testing and tracking tools to optimise your landing pages. This takes experience and skill. Alkemi can help. We have the knowledge, expertise and an impressive track record for optimising and marketing landing pages.

Find out more about our landing page optimisation services and how we can make a meaningful difference to your business.

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