Landing Page Optimisation

After all the hard work you’ve put into your website, success – or failure – comes down to just seconds. That’s all the time the average visitor will spend deciding whether your website is what they’re after.

Not surprisingly, most websites fall well short of their goals. In fact, the average website loses a staggering 65% of its traffic in the first two pages, and converts only around 2% of its visitors! So if you’d rate your website as ‘average’, you’re probably losing 98 out of every 100 potential customers who ‘come through the door’. Gone... possibly for good!

Alkemi use elements of our Persuasion Architecture® methodology to engineer highly relevant landing pages. Pages that match the intent of your website visitors, ensuring they’re engaged from the moment they arrive. When you contact Alkemi we take the time to understand:

1. Who is your audience?
2. Where they come from?
3. Which are the most critical Landing Pages on your website?
4. When do your visitors make their decision, and what information is required for them to proceed with confidence?
5. Why do visitors behave the way they do?
6. What task are you asking them to complete?
7. How does your website operate in order for visitors to complete their tasks?

Our landing page development services include:

• Persuasive Planning and Copywriting
• Website Development and Design (if required)
• Tracking implementation
• Analysis of results

Landing page optimisation requires insights that can only come from looking past your own expectations, assumptions and preferences, and investigating what your actual visitors’ real needs are. Only then will your website be capable of satisfying those needs.