Pay Per Click advertising is simple. Anyone can do it. But few can do it profitably...

Alkemi has a great deal of experience in helping customers get the most out of their advertising budgets, which is one of the reasons why Google recognises us as a certified Google Adwords Qualified Company.

Our Google Adwords Qualified Staff act like it's their money. They look at what messages, promotional efforts, day-part performance, landing pages and forms - everyday. Their goal: get you more for less. More leads, more traffic, more sales, more of whatever your desired metric may be - for the smallest possible investment.

That's why Alkemi are the provider of choice for some of the biggest organisations in the Asia Pacific region, including:

Just as not everyone pays the same for similar airline seats, not everyone pays the same for Pay Per Click ads - Alkemi will help you gain that competitive edge.

What Is Pay Per Click Advertising?

Pay Per Click ads are the ads - or sponsored links - that display when you use a search engine like Google or Yahoo. They usually appear to the right of the search results, and sometimes above. Each ad links to the advertiser's website.

Pay Per Click ads are helpful for searchers because they're very relevant; the ads that display vary depending on what the user searches for.

They're also very cost effective for advertisers because your audience has already been qualified, and you only pay when someone clicks on your ad. What's more, you decide exactly how much you want to spend , per click and per day, so it's almost zero risk.

Of course, while the concept itself is very simple and low-risk, successful implementation is another matter altogether. There are all sorts of factors to consider. Cost Per Click (CPC), Click Through Rate (CTR), Impressions, Ad Optimisation, Geographical Targeting... and that's just the basics. After that, it gets really complicated: What's an acceptable CTR? Are you paying too much per click because of poor ad copy? Are your keyword groupings affecting your ability to qualify your visitors effectively? Are you matching ad promises with site content? What is the best balance of ad prominence and price (i.e. keep click throughs up but acquisition costs down)?

In other words, Pay Per Click is a great way to advertise, so long as you have the right people looking after your campaign

Why Outsource to Alkemi?

What do you get with your Pay Per Click Campaign Management?

Case Study

Avis didn't just want traffic, they wanted qualified traffic! After only 3 months of managing the Pay Per Click campaign, Alkemi provided a 601% increase in revenue, whilst reducing the Cost Per Acquisition by -85% . "The management of the Avis Pay Per Click campaign remains a huge success, we achieved more with less. It's great to deal with true online experts."

Jenny Aitken
Avis Marketing Manager.

What Makes Alkemi Unique?

Alkemi International has over 10 years experience in improving the profitability of some of Australasia's largest websites. All of Alkemi's conversion services are licensed exclusively for Australia and New Zealand from the world leaders in online conversion, Future Now.

Alkemi is driven by understanding what your customers are looking for, and making sure your website meets their needs. Alkemi's industry leading expertise , in conjunction with their exclusive methodologies , ensures your website becomes a core growth-driving asset for your business.

What Now?

To increase your revenue, you need to take action.

Contact Alkemi today and use our expertise to improve your online performance to a level your competitors can only dream about!

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