A successful website caters to its visitors. Really caters to them. After all, they'll only do what you want if they're sure they'll get what they want, in the process.

A website can't just cater to your 'average' visitor - they're only a small percentage of your overall traffic. Just like a face-to-face salesperson, your website must meet, greet, engage and persuade everyone who walks in the door.

So you really need to do your research before you build your site . You need to know who your visitors are (all of them), what they want, how they talk and how they buy. Then, armed with this information, you need to create a blueprint for a site that will persuade them to act.

In other words, you need Persuasion Architecture®...

What is Persuasion Architecture®?

Persuasion Architecture® is a technical name for an uncomplicated concept. Unique and exclusive to Alkemi, Persuasion Architecture® is a structured approach to ensuring that your new website caters to the needs and behaviours of your visitors - all of your visitors.

Most websites are blind to the different kinds of visitors they service. They have a one-size-fits-all selling process that leaves many prospective customers feeling alienated.

Persuasion Architecture® identifies the different types of visitors who'll frequent your site, then matches your site's selling processes with their buying behaviours. In doing so, it helps ensure that your new site will be free of obstacles to conversion.

How do we develop your Persuasion Architecture®?

What do you get with your Persuasion Architecture®?

Ensuring a good conversion rate requires a consistent approach across all elements of your website. This approach needs to incorporate proven principles of conversion with the understanding of the different visitor types.

A Persuasion Architecture® is like a building plan, but focussed on usage. It provides a synopsis of all site design elements and what their function is. However, it also indicates the different kind of visitors using them, and the resultant language for each scenario. It details what questions they must answer and also how they interact with other pages on the site.

Put simply, it's a comprehensive blueprint for developing a website that truly meets visitor expectations and yours.

Using a Persuasion Architecture® does not cause extra effort for web developers. It actually makes their job easier, because it provides a clear guide to what they're building - and why. This ensures a smooth and structured development.

It also allows you to:

1. Tailor the language used in the copy to ensure that it's persuasive and that it ranks well in search engines.
2. Integrate marketing effort across channels and segments using the resultant customer-specific personas.
3. Establish a structure and process by which you can test, measure and optimise your results on an ongoing basis

What Makes Alkemi Unique?

Alkemi International has over 10 years experience in improving the profitability of some of Australasia's largest websites. All of Alkemi's conversion services are licensed exclusively for Australia and New Zealand from the world leaders in online conversion, Future Now.

Alkemi is driven by understanding what your customers are looking for, and making sure your website meets their needs. Alkemi's industry leading expertise , in conjunction with their exclusive methodologies , ensures your website becomes a core growth-driving asset for your business.

What Now?

To increase your revenue, you need to take action.

Contact Alkemi today and use our expertise to improve your online performance to a level your competitors can only dream about!