Phone Tracking

Compare ROI from multiple marketing channels with confidence.

There is an old adage that businesses know 50% of their marketing is working but don’t know which 50%. This problem is history with Alkemi’s advanced phone tracking technology.

Easily compare the true ROI of multiple marketing channels (Google, Radio, Email) with confidence. From the moment a prospect calls your business you will have instant access to valuable insights that enable you to track every dollar you are spending and determine the true cost per enquiry or sale.

To discover more about how you can benefit from phone tracking read on or contact Alkemi today.

Geo Maps – Where are your customers calling you from? Geomaps allows you to better understand your customers by knowing where they are calling you from. Using heat maps to graphically represent these areas, you will be able to measure ROI based on geographic performance.
Demographics – Learn more about your customers. Know more about your customers without having to ask them! Using the latest (2006) Australian Bureau of Statistics Census data, you will now be able to get data on age, religion, marital status, education and even income.
Missed Calls – Are you missing opportunities? Do you know how many of your valuable sales calls or enquiries are lost? View hourly, daily and monthly data to measure missed opportunities. Use this data to increase efficiency and ROI within your business.
Calls Per Day – View long term call trends With graphical reporting of monthly and seasonal call trends you will be able to view marketing campaign performance at a glance.
Campaign Comparison – Which marketing channel is driving your business? By using dedicated phone number for each type of marketing it is possible to identify which campaign (Google, Yahoo, Radio, TV, Direct response material and even TV) is generating the greater ROI for your business. This transparent approach to reporting means that your marketing budgets can be better allocated into the stronger performing areas so you know what you are getting for every dollar spent towards your business. Meaning more bang for buck for your business!
Call Distribution – When and where are customers calling you? Pinpoint exactly when you should anticipate an influx of calls based on historical and current call data (monthly, daily and even time of day reports).
Answering Locations – Who is answering the calls? Most medium to large companies will have multiple answering locations, often throughout Australia. The Answering Location report will enable you to: Compare sale rates with the level of calls at each location Analyse internal call handling procedures Resource allocation based on call volumes