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These days more people are turning to Search Engines like Google, Yahoo and NineMSN when looking for products and services. Search Engine Marketing offers huge potential for companies looking to make a connection with prospective customers who are already looking to buy. Get started right by contacting Alkemi today or read on to learn more.
So what are the key benefits for advertisers that make Pay per Click (PPC) so appealing? The key benefits primarily include:
- PPC suits all budget sizes: Whether you have $100/month to invest in online marketing or $100,000 per month PPC will suit you.
- Geographic Targeting: With PPC we can target customers geographically with ease. Currently it is simple to target customers by State and Country of origin. In the near future you'll also be able to target customers by city.
- You only pay for performance: You will only pay for the advertising once the customer 'clicks' on your ad and begins to interact with your web site. Unlike other forms of advertising where you wear the risk of prospective customers seeing the advertisement and not responding, with PPC your only risk is that your website doesn't persuade the prospect to take action once they arrive at your site.
- Accountability & Tracking: Every element of the campaign can be tracked and made accountable. We can track the keyword the customer used (and therefore make assumptions about their intent), the landing page they arrived at when they entered your web site, what they responded to on your site, the path they took through the site and ultimately if they responded to your call to action.
- Campaign Timing: Regardless of whether you are seeking to boost traffic for a week, month or year a PPC campaign can be turned on or off as required.
To ensure you benefit fully from the entire range of benefits, Alkemi offer two PPC Management services.
PPC Management & Tracking - Traffic Booster
Includes:
- Analysing your business and identifying your online advertising goals
- Establishing a monthly budget
- Setting up an account for your business for Google Adwords and/or Yahoo Search Marketing (Yahoo and NineMSN)
- Identifying which keywords your customers are really using and which are the optimum landing pages for each keyword group.
- Writing effective ad copy
- Bid management and optimisation
- Modifying the campaign (keywords & ad copy) as needed to improve your click through rate (i.e. the number of clicks received per display of the ad)
- Regular reporting of results
Investment with Alkemi:
- 15% of planned media spend (Minimum fee of $300 per month plust GST)
Speak to Alkemi about how the Traffic Booster package can help you.
Premium PPC Management & Tracking - Traffic & Online Acquisition
People say they want more traffic or clicks, but what they really want is business. And depending on your site, that business comes in the form of a sale, lead, or subscription.
Your Search Engine Marketing Campaign can help drive hundreds, thousands, or even hundreds of thousands of visitors each day but most businesses are primarily interested in what happens next rather than the initial click. Not all visitors will behave the same way once they arrive on your website. Your websites ability to match a prospects desired buying process and persuade search engine referred visitors to take action is what's called your conversion rate.
A Website's conversion rate is inextricably tied to the success and return on investment (ROI) of a company's pay per click (PPC) advertising campaign. The more paid search bid prices increase, the more critical a site's conversion rate becomes to simply remain in the game.
In the past year, we've noticed increases as high as 400 percent in the average position-one bid price in some online marketplaces. In some cases, campaigns that started in late November 2003, with average bids of $0.50, are now at $1.50. If this trend continues, a conversion enhancement strategy will be a necessity, not a luxury.
Includes:
- Conversion Assessment Audit
- Analysing your business and identifying your online advertising goals
- Establishing a monthly budget
- Setting up an account for your business for Google Adwords and/or Overture
- Identifying which keywords your customers are really using and which are the optimum landing pages for each keyword group.
- Writing effective ad copy
- Bid management and optimisation
- Modifying the campaign (keywords & ad copy) as needed to improve your click through rate (i.e. the number of clicks received per display of the ad)
- Regular reporting of results
- Ongoing Landing Page Optimisation
Investment with Alkemi
- $3,600 Plus GST Set-Up
- 25% of planned media spend (Minimum fee of $1000 per month plus GST)
Kick-start your PPC program by speaking to Alkemi today.
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Practical Strategies, Tips and Industry Secrets Newsletter. |
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 Alkemi's New York based business partners, Future Now, have just released their latest book on the subject of conversion. Find out more about this wonderful insight into personas and how they help conversion.
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Our Search Marketing Staff are all Google Qualified Individuals.
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