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A website that is inefficient at persuading visitors to take the action you want them to take is like a leaky bucket - traffic fills the bucket like water and then leaks out the holes.
It only makes sense that you want to plug as many holes as possible.
To help you 'get the cork out' and 'start plugging those holes' we've made available the following articles on conversion rate enhancement. Here you will find tips and insights not just from Alkemi but also people such as our trusted partners Future Now Inc. Be sure to keep visiting as this resource will just keep on growing.
Don't forget Alkemi provides a number of conversion rate enhancement services that have helped clients such as Mortgage Choice double their online conversion rate. Learn how Alkemi can increase your conversion rate.
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Your Customer and You
In this Monday Morning Memo, Roy H. Williams speaks at length about the importance of helping your customer find what they want when it comes to your business' success.
 Read more here
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How To Deliver a Persuasive Online Message
When writing copy for your website it is important to understand why people are there in the first place. The following article will help you develop convincing stories for your site copy that will lead to greater conversion.
Read more here
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Waiting for your Cat to Bark
Alkemi's New York based business partners, Future Now, have just released their latest book on the subject of conversion. Find out more about this wonderful insight into personas and how they help conversion.
Read more here
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Persona-Based Selling
In his popular Monday Morning Memo, Wizard of Ads founder Roy H. Williams talks about the importance of persona use in meeting your customer's needs.
Read more here
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The Relevance of Satisfaction - Sure, the puppy is cute but this story of a hungry bloodhound has some important lessons to teach us about the power of AIDAS - Attention, Interest, Desire, Action, Satisfaction.
Qualifying Your Visitors - Allowing your visitors to qualify themselves is one of the crucial first steps in starting them on the path to conversion. Unfortunately it can be easier said than done.
Fine Tuning the WIIFM Dial - An interesting insight into different personality types and their importance when it comes to converting your visitors.
Steps to Selling Online - What is the sales process your site needs to accomodate and how do you make it work for you?
Landing Pages: The Start of Conversion - A landing page is your first hello to your visitor. Make sure you don't mess up this critical introduction.
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Practical Strategies, Tips and Industry Secrets Newsletter. |
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 Alkemi's New York based business partners, Future Now, have just released their latest book on the subject of conversion. Find out more about this wonderful insight into personas and how they help conversion.
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Our Search Marketing Staff are all Google Qualified Individuals.
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