Search Engine Marketing Manager

Alkemi (www.alkemi.com.au) is one of Australia and New Zealand's first search marketing agencies. With a strong belief in offering our clients a holistic approach, we specialise in all aspects of their online strategy including Search Engine Optimisation (SEO) and Search Engine Marketing (SEM).

We require a qualified Search Engine Marketing Manager to provide tactical strategy and solutions for our clients across all facets of Search Engine Marketing including PPC and SEO.

In this key role you will be responsible for providing direction and strategy to the team and overlooking all activities involved in the outlay of such strategies.

With the assistance of a Search Engine Marketing team, responsibilities would include:

• Managing a team of over 10 Search Marketing Analysts (PPC & SEO) directly as well as coordinating with our Copywriters, Web Developers and Key Account Managers to deliver performance oriented Search Engine Marketing Strategies.
• Prepare & present innovative product development ideas directly to Alkemi's CEO to ensure Alkemi remains a market leader in our field. Manage KPI's for staff, suppliers and campaigns to deliver world class performance in line with organisational goals.
• Gain a detailed understanding of our clients and ensure our strategies are tactically in line with their ever changing strategic imperatives.
• Work with our Account Managers to create detailed quarterly client strategic plans and use your analytical capabilities to review both PPC and SEO performance and the impact these strategies have had on our clients businesses.
• Attend New Business Sales Meetings as required with our Business Development Team and be comfortable pitching innovative strategies to Senior Executives at some of Australia's largest online businesses. Oversee the development and setup of new campaigns, ad creative, keywords, landing pages and budget and implement quality assurance systems to ensure Alkemi's services are continuously delivered at the highest possible standard.
• Analyse data and customer behaviour to identify campaign growth opportunities.
• Be willing to be involved in hands on optimisation of both Google Adwords and Yahoo PPC accounts.
• Work with Alkemi's Group Project Manager to document systems and measure the effectiveness of those systems within your department.

To be successful you must possess:

• Minimum 3+ years experience in Search Marketing
• Experience Managing a team of Search Engine Analysts and external solution providers
• Proven experience in managing both PPC and SEO accounts
• Problem solver with a strong technical and analytical ability including extensive knowledge and understanding in tracking softwares such as Google Adwords, Google Analytics and Webmaster Tools
• Tertiary qualifications in Marketing, Economics or other Business related courses

In order to maintain and enhance your world class knowledge in this field, the lucky candidate will have the opportunity to attend overseas training and conferences in the US and UK.

Company Background:

Since 1997 Alkemi have developed methodologies and services designed to improve customers' online effectiveness and generate significant increases in ROI and business performance.

With offices in Melbourne and Auckland our unique methodologies and processes are all focused on what our clients desire most - enhancing profitability and return on investment. We help clients acquire and retain customers online through world class knowledge, experience and systems.

Working with us, you'll be keen to learn, grow and enjoy a satisfying career…

Apply Today!

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