SEO Keyword selection

Tips for getting your SEO keyword selection right

Keyword selection is one of the most important tasks in search engine optimisation (SEO). There is a lot of skill involved in getting your SEO keyword selection right. It needs to be done following established guidelines and based on relevant research.

To get the best results, it’s helpful to get a professional to handle your SEO keyword selection. An experienced SEO specialist, such as Alkemi, is able to strategically select the most relevant, targeted and effective keywords for your online business. Contact Alkemi and discover how we conduct SEO keyword selection as part of our wider SEO services.

Keyword selection defines your visitor

Keyword selection determines who visits your website. Get your SEO keyword selection wrong, and you’ll get the wrong visitors. When you are doing SEO keyword selection, keep the following tips top of mind:

• Get specific – Generic keywords may get the most traffic, but they are generally the least relevant to your specific site.
• Be aware of alternate meanings – If you sell home entertainment systems, be aware that using the word ‘speaker’ means you will be competing against motivational speakers, car speakers etc.
• Use multiple word searches – It’s easier to get good results with short phrases rather than single words.
• Try to understand the mindset behind the keyword – think about whether your site would really be of interest to a person using the keyword or phrase.
• Don’t use keywords that will attract people you can’t service – don’t waste your time, or theirs.
• Consider geographical information you can use in your keyword selection.
• Consider your target market’s spelling preferences (UK English or US English?).

An excellent tool to help you find relevant keywords for your industry is the free to use Google External Keyword Research Tool.

Get help from the SEO keyword selection experts

If you are serious about getting your SEO keyword selection right, then contact the experts. Alkemi has over a decade’s experience in SEO, and we know how to select the right keywords to get the right visitors to your site. Our SEO services include complete strategies that will have a big impact on your online business. Contact us today to learn how we can help you succeed online.