SEO Meta Tags

SEO Meta Tag Tips

From an SEO perspective, META tags’ role is to signal to search engines what an individual web page is about. The TITLE tag, META description and META keyword tags each give search engines specific details that help it determine how to rank each page.

SEO techniques change constantly, and recent years have seen the importance of META tags in determining page rank diminish appreciably. However, they still have a role to play, so ensuring your META tags work well still needs to be an integral part of your SEO set up.

Alkemi has been helping companies with their SEO and META tags for over a decade. Contact us to see how we incorporate this specialised work into our comprehensive SEO services. Below is a brief but useful collection of tips for META tag SEO use.

Helpful tips for META tag SEO:

• TITLE tag:
  
  • Be concise: don’t let your TITLE tags get too long. Limit your keyword selection to a small number of terms per TITLE tag.
  • Consider if you really need the site name in the TITLE tag. Most websites rank well for their own name, so for SEO purposes you can use this tag to compete for better positions on terms you don’t rank well for.
  • Be relevant to each page. For enhanced SEO, you will do better when each TITLE tag is relevant to each page’s specific content.
• META description:
  
  • Be compelling: Your META description should be an engaging summation of the page. This tag is most likely to appear in search engine listings – so make yours the most appealing.
  • For enhanced SEO, load your description with relevant keywords.
  • Be relevant: again, keep the tag relevant to each page’s content.
• META keywords:
  
  • The META keyword tag used to be the key means of search engine optimisation in the 1990s but these days the major search engines all but ignore this aspect of your website. Therefore putting these in is really just a matter of best practice that will help on smaller search engines that are not as advanced as the big players. For positions on Google and other top search engines the other aspects of the META tag should carry far greater importance.
  • When developing your keyword list the watchword is relevance.

Let the experts enhance your META tags for SEO

Enhancing your META tags for SEO is something of an art. It takes skill and experience to maximise your tags’ power to get search engines’ attention and draw more visitors to your site.

With many years’ experience, Alkemi are experts in getting META tags right in the SEO mix. Let us help boost your META tag muscle as part of our proven SEO service. Contact us today to learn more.