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Where are the most valuable opportunities for your Search Engine Optimisation Strategy?
To enable and empower your business with a solid Search Engine Optimisation (SEO) foundation it would be essential to first undertake an Audit of your current position and future opportunities.
This study would become your compass as it would provide detailed information on the search engine marketplace, competitor analysis, keyword research, site infrastructure analysis and brief proposals on strategic options that are available. It would provide imperative information that would assist your business to develop SEO standards which would add value to the business long term. Fundamentally it will help you avoid failure and disappointing results that often occur without structured SEO planning. Have one of Alkemi's qualified representatives examine your website by contacting us.
A Necessary Business Investment
An audit is a wise investment in itself and should be the foundation of your SEO plan. It provides you with the information you need before you make a commitment to large scale search engine marketing efforts. Furthermore it will assist to build a case for a more substantial search engine optimisation budget allocation.
An assessment of the marketplace and opportunities can help you better understand, plan and implement your search engine marketing campaign. Through the SEO audit, you will learn about how to optimally position your Web site competitively, assess the value of SEO, and how to build or modify your Web site so that search engines will see it as most relevant for user searches.
Are you asking these questions about your site: which of my competitors are getting all the traffic? Why is our site not ranking in the top ten of a broader range of relevant search terms? What is the PPC cost associated with each of our keyword possibilities? What can we do to make the site rank higher? Should we optimise for one keyword phrase or many? Is pay per click advertising a good investment? Who are the top companies in your industry sector and how do they get their rankings and traffic?
There are many more questions and an SEO audit (marketing / positioning / needs analysis) is the best way to discover the answers.
SEO Audit Contents Outline
An audit includes the following assessments:
- Executive summary
- Analysis of major competitors in the region including there PPC Activity, Link Popularity and Meta Tag Optimisation
- Assessment of opportunities and potential visitor traffic
- Directory and Web directory placement audit
- Analysis of log files
- Key Word Phrase Analysis
- Strategy analysis
- Ranking audit
- Use of various Domains under management
- Site structure analysis
- Internal linking analysis
- Keyword Density and page structure audit
- Source code audit
- Search engine robot access audit
- Content development needs analysis
- PPC advertising placement and costs estimate
- Estimate of development costs
- Future Considerations and recommendations and options for your search engine optimisation campaign.
The audit includes a 2 hour teleconference presentation of the findings including a question and answer session to assist in staff knowledge building.
Upfront Audit Investment: AUD $3,575 Inc GST
Payment Terms: Payable in full prior to commencement of the audit.
Timeframe: 3 weeks
Contact us today to organise an SEO audit of your own website.
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Practical Strategies, Tips and Industry Secrets Newsletter. |
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 Alkemi's New York based business partners, Future Now, have just released their latest book on the subject of conversion. Find out more about this wonderful insight into personas and how they help conversion.
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Our Search Marketing Staff are all Google Qualified Individuals.
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