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Most marketers realise that the Field of Dreams approach of "Build it and they will come" simply does not apply to the Internet. Even the best looking web site around, without effective advertising and promotion, will end up a snazzy looking needle in a very large haystack.
But you most likely already know that! Which explains why Frost & Sullivan recently released a research report showing that AUD$650 million was spent in Australia in online advertising in the last year alone.
So assuming you own or manage a website and are seeking to generate more traffic, it's important to understand your traffic building options. With so many advertising models (CPM, CPC and CPA), knowing what works best and when is crticial.
Alkemi's team of Consultants specialise in the fastest growing online advertising opportunity in Australia - Search Engine Marketing. Why? Simply, because the person you most want to find your website is the person who is searching for you! Carefully targeted Search Engine traffic is the most qualified traffic; low hanging fruit that is most likely to become a customer. You're not trying to sell to an uninterested party; Search Engine Marketing delivers prospective customers that are already on their way through the buying process, making your job that much easier.
Start getting people to your website's door by contacting us today or read on to learn more about our product offerings.
We offer four Search Engine Marketing Services:
Have an Alkemi PPC Expert do the work for you:
As more and more people understand the effectiveness of Pay per Click advertising it has become all the more vital that your campaigns are managed effectively. To assist you in getting the most out of your PPC campaign Alkemi offer the following two PPC management services.
- PPC Management & Tracking - Traffic Booster
Domestic and Global Pay per Click Campaign Management and Reporting.
- Premium PPC Management & Tracking - Traffic & Online Acquisition
Balancing Advanced Traffic Generation with Landing Page Optimisation and Conversion Enhancement Strategies.
DIY Self-Managed Options - We'll educate and empower you to be in the driver's seat:
- Organic & PPC Search Engine Marketing Site Audit
- Self Managed PPC with Training & Set-up Support.
There's an adage: "The intelligent man learns from his own experience; the wise man learns from the experience of others." For over 9 years Alkemi International has helped businesses use the Internet to reach more prospective customers. Over the years we have accumulated vast volumes of knowledge and skills which we share with our clients every day.
To help you get started here is some information that may help you to take the right path for your organisation. Our consultants are here to help and are only a phone call away should you want to discuss your needs in more detail.
Sample Search Engine Marketing Articles
Other Traffic Generation Options & Resources
Affiliate Marketing: Commission Monster, Deal Group Media
Email Marketing: Constant Contact
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Practical Strategies, Tips and Industry Secrets Newsletter. |
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 Alkemi's New York based business partners, Future Now, have just released their latest book on the subject of conversion. Find out more about this wonderful insight into personas and how they help conversion.
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Our Search Marketing Staff are all Google Qualified Individuals.
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