Google Analytics Customisation

Everyone has got Google Analytics – Few use it wisely

Do you have Google Analytics on your website? Why wouldn’t you, it’s free and to be honest it’s an exceptionally sophisticated and user friendly optimisation tool to help you make your website more efficient and improve your bottom line profitability.

The problem is most websites have a basic install of Google Analytics. Chances are you are not tracking some of the most important metrics that make the difference between average site performances and online marketing best practice.

Knowing your number of visitors coming to the site, source of the traffic, top content etc is nice (to satisfy your curiosity) but would you like to also be able to make improvements to your return on investment?

Alkemi can help you.

Consider the following:

• Would you like to track marketing campaigns from the initial referral to your site right through to the point where the prospect either buys your product, makes an enquiry or signs up for your newsletter?
• If your site is transactional, Ecommerce tracking is essential so you can track your top revenue sources and calculate the ROI for all your online marketing campaigns.
• Do both you and your staff get a customised email report every month, or do you rely on them logging on and periodically checking performance?
• Do you wonder whether your stats are good, average or otherwise and would like a candid interpretation of your sites performance relative to your competitors?

It’s simple: Knowledge is power. Unless your website is using web analytics properly and thoroughly, we guarantee you are doing your online business a disservice.

With a Google Analytics Customisation service from Alkemi International Pty Ltd, you will learn how to obtain and derive maximum benefit from detailed web statistics and knowledge such as:

• Where your website traffic is coming from
• Exactly what your website visitors are looking for How different sectors of your website traffic interact with your website
• What return on investment you are getting from your website marketing
• What visitors are doing on your website, where they are leaving it, and why they leave without a sale
• What impact changes to your online business strategy, or components of your website, have on your website’s success.
• Plus much more…

With your Alkemi Google Analytics Customisation you get the following:

• Set up Google Analytics account (if required)
• Install initial tracking code and conversion code
• Define / brainstorm core website KPIs and goals, then implement available tracking
• Install features where applicable:
  • E-Commerce tracking
  • Internal search
  • Custom reports
  • Custom Segmentation
• Customise Google Analytics:
  • Dashboards
  • Email reports and scheduling
• Conversion Funnel Analysis
• 1 hour Google Analytics training via web conference